Digital Forms and Online Service Delivery


Practical Steps to Build Better Online Forms and Improve Digital Service Delivery

ONLINE: 11am-3pm ET - November 18 & 20, 2025

Overview


Bad forms aren’t just annoying — they’re costing government agencies billions.
Every year, Americans spend an estimated 9.78 billion hours filling out government paperwork, costing over $150 billion in lost productivity and administrative overhead. And yet, only 2% of federal forms are fully digitized. The rest? Static PDFs, outdated paper processes, and digital “forms” that frustrate citizens and overwhelm staff.

It’s time to fix this.

Forms touch nearly every interaction between government and the public — from applying for food assistance to renewing a driver’s license. Yet despite their ubiquity, too many forms remain confusing, inaccessible, and inefficient, creating unnecessary friction for millions of Americans seeking help.

The consequences are real:

  • Only 2% of federal forms are fully digitized (U.S. Digital Service).
  • 9.78 billion hours are spent annually completing federal paperwork.
  • This translates into more than $150 billion each year in lost productivity and administrative costs (OIRA, 2023).

For citizens, poorly designed forms feel like bureaucratic barriers. For agencies, they delay service delivery, increase errors, and drain staff resources.

Digital Forms & Online Service Delivery is a results-driven, interactive training built for public sector leaders who want to change that. Across two intensive half-day sessions, you’ll learn how to:

  • Eliminate inefficiencies and reduce administrative burden.
  • Improve data accuracy through smart design and validation techniques.
  • Build public trust with accessible, user-friendly forms that work for everyone.
  • Modernize outdated processes, moving from static PDFs to dynamic, mobile-friendly digital services.
  • Measure true success, using metrics that connect to real service outcomes.

Led by Shelly Smith, former designer at the U.S. Digital Service and current Design Research Lead at Service Design Collective, this course blends user-centered design thinking with deep government expertise. You’ll leave with a clear, actionable roadmap for making your forms faster, smarter, and more human — and for proving the impact of those changes to leadership.


Key Learning Outcomes

By the end of the course, participants will be able to:

  • Understand when a form is needed—and when it isn’t
  • Design forms that are easier to complete and less error-prone
  • Apply accessibility and plain language principles to all form types
  • Build user feedback loops into their form development process
  • Move beyond paper and PDFs toward fully digitized service delivery
  • Apply best practices to protect user data and maintain trust

Why Attend

  • Reduce Operational Costs: Eliminate redundant data entry and manual processing.
  • Boost Public Satisfaction: Improve accessibility, clarity, and ease of use.
  • Strengthen Trust: Deliver services that are efficient, fair, and equitable.
  • Meet Digital Mandates: Stay ahead of compliance and modernization requirements.
  • Demonstrate Leadership: Be the driver of meaningful, measurable change in your agency.

Who should attend?

This course is ideal for:

  • Program staff and administrators in benefits or service delivery
  • Policy advisors and government strategists
  • Digital teams, service designers, and form developers
  • Anyone seeking to improve how their agency engages users online

Agenda

Participants will be given homework to complete before the course begins to discuss during the session




Tuesday November 18, 2025


Day 1 – Rethinking Forms: From Bottleneck to Gateway

11:00am – 3:00pm ET


11:00am – Welcome & Executive Roundtable

  • Meet senior leaders and decision-makers from across government.
  • Share your agency’s top form-related frustrations.
  • Define your personal objectives for transformation—what success looks like for you.

11:30am – The Purpose of a Form – and When to Eliminate It

  • Uncover where forms are adding friction instead of value.
  • Learn decision-making frameworks to determine when a form is unnecessary.
  • Explore how policy adjustments can reduce or remove redundant data collection.

12:15pm – Meeting User Needs to Build Public Trust

  • Understand the reality for your constituents: language barriers, device limitations, low connectivity, and disability access.
  • Apply inclusive design principles that expand reach and ensure equity.
  • Hear examples of agencies that increased engagement by 40% through accessible design.

1:00pm – Best Practices for Digital Form Design

  • Layout, field choice, and input method do’s and don’ts.
  • How to reduce user fatigue, completion errors, and abandonment rates.
  • The hidden design choices that directly affect program participation.

1:45pm – Breakout Challenge: Rescue a “Bad Form”

  • Analyze a poorly designed form in small groups.
  • Identify user pain points, policy obstacles, and compliance risks.
  • Present quick-win redesigns and hear feedback from peers and the facilitator.

2:30pm – Between-Sessions Mission

  • Audit one form or process you control.
  • Identify redundancies, accessibility gaps, and policy blockers.
  • Capture notes and examples to bring to Day 2 for live problem-solving.





Participants will have action items from Day 1 to bring to this training session




Thursday November 20, 2025


Day 2 – Turning Insights into Implementation

11:00am – 3:00pm ET

11:00am – Executive Debrief & Peer Insights

  • Share findings from your form audit.
  • Learn from colleagues tackling similar challenges in different jurisdictions.
  • Spot trends in common problem areas—and proven fixes.

11:30am – Proven Methods to Measure Form Success

  • How to define “success” in forms beyond completion rates.
  • Build metrics that reflect service outcomes, user satisfaction, and cost efficiency.
  • Avoid vanity metrics that can mislead leadership.

12:15pm – User Testing & Continuous Improvement

  • How to run quick, low-cost usability tests for government forms.
  • Creating feedback loops that feed directly into policy and design changes.
  • Maintaining form effectiveness over time, even as programs evolve.

1:00pm – From PDF to Fully Digital

  • Step-by-step modernization strategies—without blowing your IT budget.
  • Transitioning to mobile-friendly, interactive, and data-integrated solutions.
  • Lessons from agencies that eliminated manual data entry and cut processing times by 60%.

1:45pm – Privacy by Design

  • Implementing privacy and security best practices at every stage of form design.
  • Balancing compliance with usability—how to keep trust while avoiding unnecessary friction.
  • Common pitfalls in government online forms and how to avoid them.

2:15pm – Case Studies from the Field

  • Real-world examples from U.S. cities and states.
  • See the measurable ROI: reduced staff workload, faster service delivery, and improved public perception.
  • What not to do—learning from the “ugly” forms that failed.

2:45pm – Action Plan for Change

  • Create a step-by-step implementation plan tailored to your agency’s priorities.
  • Identify your first “quick win” to deliver immediate results.
  • Commit publicly to your first action to build accountability.

3:00pm – Closing Reflection

  • Leave with confidence, a toolkit of templates, and a network of peers to support your ongoing digital transformation journey.


Shelly Smith

Design Research Lead

Service Design Collective

Meet Your Facilitator

Shelly Smith

Design Research Lead | Service Design Collective

Shelly Smith is an acclaimed public sector designer with more than a decade of experience applying human-centered design in city, state, and federal settings. At the U.S. Digital Service, she led digital transformation initiatives during the COVID-19 pandemic and delivered high-impact service improvements across agencies like the EEOC and state unemployment programs.

She has worked with governments across the U.S.—from modernizing Washington’s medical licensing to redesigning city websites in Seattle—to ensure services meet people where they are. Shelly is known for making complex systems accessible and trustworthy through strong design and stakeholder collaboration.

Register Early & Save!

This two-part course equips U.S. public servants with practical, actionable skills to improve digital service delivery through better forms. Participants will learn how to diagnose form-related pain points, streamline data collection, design more inclusive and accessible digital experiences, and embed trust into every user interaction.

Led by former U.S. Digital Service designer Shelly Smith, the course draws on real government case studies to help you shift from paper-based processes and clunky PDFs toward fully digital, citizen-friendly solutions. Whether you’re modernizing benefits applications, licensing processes, or internal workflows, this course gives you the tools to deliver faster, simpler, and more equitable services.

Join us to take the first step toward rebuilding trust, reducing barriers, and transforming your agency’s digital front door.

*Group Discounts Available - Contact Registrations at training@publicsector.academy or Call on +1 (510) 556-0789


Early Bird
Expires October 3, 2025

$1,095
$400 Off
$695
1Available



Standard

$1,095
1Available



About Us

Public Sector Network is a social learning platform that exists to help government around the globe break down silos, collaborate, and work together for better outcomes for citizens.

PSN’s growing community spans across federal, state, and local government departments, healthcare, and education, allowing members to share information, access the latest in government innovation, and engage with other like-minded individuals on a secure and closed-door network.

Sign up to Public Sector Network to access our private network for government professionals.

PSN Academy is a trusted partner in professional development, dedicated to empowering public sector professionals with the knowledge and skills they need to drive meaningful impact. We deliver innovative training programs and learning experiences that align with the unique needs of government and public service organisations.

Our mission is to build capacity within the public sector by providing high-quality, practical, and accessible learning opportunities. From leadership development and project management to cutting-edge topics like AI, data analytics, and psycho-social risk management, we offer tailored programs that reflect the challenges and priorities of today’s public service.

At PSN Academy, we pride ourselves on delivering content informed by global best practices, guided by the APS and state-based learning frameworks, and facilitated by industry-leading experts. Our flexible delivery options include in-person workshops, virtual training sessions, and hybrid models to suit diverse learning preferences and operational needs.